Google Ads for HVAC Businesses

Drive Instant Leads and Maximize ROI with Google Ads

Google Ads is one of the fastest ways to generate HVAC leads. When someone searches for “AC repair near me” or “furnace installation [City],” paid search ads put your business at the top of Google results—right when potential clients are ready to hire.

1. Set Up Campaigns Strategically

• Campaign Type: Start with Search campaigns targeting high-intent keywords like “emergency AC repair,” “HVAC installation near me,” or “furnace repair [City].”

• Location Targeting: Focus on your service areas to avoid wasting ad spend outside your coverage zone.

• Budgeting: Start with a daily budget you can afford, then scale up as you see ROI.

2. Choose the Right Keywords

• Use high-intent, local keywords: “AC repair near me,” “24-hour HVAC service [City].”

• Include negative keywords to prevent irrelevant clicks (e.g., “DIY,” “wholesale,” “free”).

• Group similar keywords into tightly themed ad groups for relevance and higher Quality Scores.

3. Write Compelling Ad Copy

• Include your unique selling points: “Same-Day Service,” “Licensed & Insured,” “Affordable Rates.”

• Add a strong call-to-action: “Call Now,” “Schedule Today,” “Free Estimate.”

• Use ad extensions for additional visibility: sitelinks, call buttons, location extensions.

4. Track, Optimize, and Scale

• Monitor metrics: CTR (Click-Through Rate), CPC (Cost per Click), and conversions.

• Test different ad headlines, descriptions, and calls-to-action to see what drives the most leads.

• Adjust bids on top-performing keywords and pause underperforming ones.

5. Remarketing

• Target website visitors who didn’t convert with display ads or search ads to encourage them to schedule service.

• Remarketing improves conversion rates and makes your brand more memorable.