On-page SEO is the foundation of getting your HVAC business found online. It’s about optimizing your own website so search engines understand what you do and who you serve.
Title Tags: Each page should have a unique title tag (50–60 characters) that includes your main service and location. Example: “AC Repair in Dallas – Fast, Affordable HVAC Services.”
Meta Descriptions: Write compelling summaries (150–160 characters) that entice users to click. Include your city and a clear benefit. Example: “Trusted Dallas AC repair company. Same-day service and affordable rates. Call today!”
Headers (H1, H2, H3): Use headers to structure your content. Include keywords naturally. H1 for the main page title, H2 for sections like “Our Services” or “Why Choose Us,” H3 for subsections.
Build backlinks from relevant local directories, industry blogs, and community sites.
Encourage partnerships with local businesses for co-marketing opportunities.
Participate in local sponsorships or events to get featured online.
Claim and optimize your Google Business Profile with photos, services, hours, and contact info.
Collect and respond to Google reviews promptly.
Use local keywords consistently across your website, blog, and listings.
Ensure your NAP (Name, Address, Phone number) is consistent across all online platforms.
List your business on niche HVAC directories and local business directories.
Prioritize platforms with strong search authority and active users.