local seo for hvac

Dominate Local Search and Get Found by Nearby Customers

Local SEO ensures your HVAC business shows up when someone searches for services in your city.

1. Claim and Optimize Your Google Business Profile (GBP)

• Add high-quality photos of your team, vehicles, and completed projects.

• List all services with descriptions and prices if possible.

• Include your operating hours, website link, phone number, and appointment booking options.

• Use the Google Posts feature to share promotions, tips, or updates.

2. Collect and Respond to Google Reviews

• Ask satisfied clients to leave reviews via email or text immediately after service.

• Respond to every review professionally and promptly. Thank positive reviewers, and address concerns in negative reviews with solutions.

• A robust review portfolio improves trust and ranking in local search.

3. Use Local Keywords Consistently

• Include your city, neighborhood, or region in service pages, blog posts, and meta descriptions.

• Examples: “Emergency HVAC Repair in Denver,” “Heating Installation Services – Boulder Area.”

• Sprinkle local keywords naturally—avoid stuffing, which can hurt rankings.

4. Ensure NAP Consistency Across All Platforms

• Your Name, Address, and Phone number (NAP) should match exactly on your website, directories, social profiles, and ads.

• Consistent NAP signals credibility to Google and improves your chances of ranking in local packs.