Getting your HVAC business listed everywhere that matters is one of the highest-leverage moves you can make. Below are 17 essential directories and platforms, each with advanced insights to help you dominate locally, build authority, and drive consistent leads.
Your Google Business Profile is the foundation of local search visibility. It powers Google Maps and the Local Pack—where most service calls originate.
Pro tip: Use Google Posts for promotions and seasonal tips. Add Q&A to pre-answer common customer questions. Upload real team and job photos regularly, and track the “Insights” tab to see which keywords drive your calls.
Being listed on a trade-specific directory like HVAC USA instantly signals specialization and credibility to both search engines and customers.
Pro tip: Complete your profile fully—certifications, service areas, before-and-after project images, and customer reviews. These details help HVAC USA rank your listing higher internally and improve SEO externally.
HomeAdvisor (now part of the Angi ecosystem) delivers high-intent leads from homeowners ready to hire.
Pro tip: Optimize your listing with pricing tiers, service guarantees, and same-day response claims. Respond to leads within minutes; fast replies help you maintain high visibility in their rotation.
Yelp often dominates local search results for HVAC and contractor queries.
Pro tip: Activate “Request a Quote,” reply to every review, and upload authentic project photos. Positive, visual proof boosts conversions. Consider Yelp Ads only if your conversion rate from leads is strong.
A BBB-accredited listing adds instant legitimacy and helps customers feel safe contacting you.
Pro tip: Choose the right categories (heating, cooling, HVAC). Respond to any complaints publicly—how you handle feedback strengthens trust and conversions.
Thumbtack connects homeowners with local pros who are ready to work.
Pro tip: Keep your pricing simple, enable “Instant Book,” and use professional photos. Thumbtack’s algorithm favors pros with fast response times and complete profiles.
Houzz attracts design-minded homeowners researching HVAC systems for remodels or new builds.
Pro tip: Showcase your best installations and system upgrades in galleries. Tag each project with “AC installation in [City].” Invite satisfied clients to review you on Houzz to build momentum.
Porch partners with major retailers and connects you with homeowners in real time.
Pro tip: Fill out your specialties, response time, and license info completely. Porch’s algorithm rewards active, highly responsive contractors.
Even though Google dominates search, Bing powers millions of searches monthly—especially via Microsoft Edge and Windows devices.
Pro tip: Sync your Google Business Profile data, then use Bing’s analytics to identify secondary keywords Google may be missing.
ACHR News runs one of the HVAC industry’s top professional directories.
Pro tip: Use your description to highlight credentials and services. Add keywords like “Commercial HVAC contractor in [City]” for professional visibility and B2B exposure.
Being listed in the ACCA directory instantly validates your professionalism. Many customers specifically look for ACCA-certified contractors.
Pro tip: Keep your membership and credentials current. Showcase your certifications and awards prominently in your profile.
Examples include:
https://www.carrier.com/residential/en/us/find-a-dealer/
https://www.lennox.com/locate
https://www.trane.com/residential/en/dealers/
Authorized dealer listings help you capture brand-specific traffic and build trust.
Pro tip: Keep all manufacturer credentials up to date and display your “Authorized Dealer” badge on both your website and your directory profile.
These directories are ideal for B2B or commercial HVAC companies. They often appear in procurement and supplier searches.
Pro tip: Use precise business descriptions including your trade capabilities, licenses, and geographic focus. Include clear contact information for commercial bids.
Search for your city’s Chamber directory (e.g., “Dallas Chamber of Commerce business directory”).
Chamber listings provide strong local backlinks and credibility within your community.
Pro tip: Get involved—attend events, share case studies, or sponsor local features. Many Chambers allow featured or premium listings that attract B2B leads.
Nextdoor is hyperlocal, trusted, and perfect for neighborhood recommendations.
Pro tip: Post local promotions like “AC Tune-Up Specials.” Encourage happy customers to recommend your business directly in neighborhood threads.
These long-standing directories still pass valuable backlinks and rank for local terms.
Pro tip: Keep your NAP (Name, Address, Phone) consistent across every directory. Duplicate or inconsistent listings can harm your SEO.
A niche HVAC directory that targets consumers actively seeking HVAC pros.
Pro tip: Add project galleries, certifications, and review links. Some directories like this offer paid “featured listings” that provide stronger exposure for a small fee.
Use unique descriptions — Avoid copy-pasting the same “About” text across all directories. Rewrite slightly for each, emphasizing your unique local services or guarantees.
Track performance — Add UTM tags to directory links (e.g. ?utm_source=yelp&utm_medium=directory&utm_campaign=listings) so you know which listings actually generate leads.
Ask for photo reviews — Reviews with images perform better. Encourage customers to upload a photo of their installed unit or system.
Maintain review consistency — When a client leaves feedback on Google, politely ask them to copy it to Yelp or Angi.
Audit quarterly — Every few months, check for duplicates, update phone numbers, and refresh photos or offers.
Leverage featured listings — If a platform drives ROI, consider upgrading to a paid or featured spot for higher visibility.
Use structured data — Where allowed, include schema.org “LocalBusiness” or “Review” snippets to improve SEO accuracy.
Contribute expert content — Some directories (especially HVAC USA and ACCA) allow blog posts or case studies—these can boost authority and backlink power.