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Turn Customer Feedback Into Your Most Powerful Marketing Tool
Online reviews are critical for HVAC businesses, they influence rankings, build trust, and generate leads.
1. Collect Reviews Effectively
Ask for reviews immediately after a service via text, email, or in person.
Provide direct links to your Google Business Profile, Yelp, or industry directories.
Focus on genuine reviews; don’t offer incentives for positive feedback, only for leaving a review.
2. Showcase Reviews Everywhere
Display reviews on your website’s homepage and service pages.
Include star ratings in Google Business Profile, directories, and social media posts.
Highlight exceptional reviews in email campaigns and paid ads.
3. Respond Professionally to All Reviews
Positive Reviews: Thank the customer, mention the service performed, and encourage referrals.
Negative Reviews: Acknowledge the issue, apologize if necessary, and offer a solution offline.
Responding shows you value customer feedback and reinforces trust.
4. Build a Review Flywheel
The more reviews you collect, the higher your rankings and credibility.
Encourage repeat business by asking satisfied customers for reviews after every visit.
Use reviews to improve services, content, and marketing messaging.
5. Monitor Your Online Reputation
Regularly check Google, Yelp, and industry directories for new reviews.
Set up alerts for brand mentions to respond promptly.
Track review trends to identify strengths and areas for improvement.
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